Web3 Marketing Lead

WHAT YOU WILL BE DOING

• Crafting and executing multi-channel marketing campaigns and strategies (organic, content, growth loops) that resonate with the Web3 audience and drive user acquisition.
• Simultaneously leading multiple projects and managing key marketing initiatives, syncing with cross-functional teams to hit milestones and ensuring all campaigns are executed on time and on budget.
• Creating dedicated and personalised project proposals, after performing a client and market research.
• Creating comprehensive social media campaigns, from goal definition and tone of voice development to content strategy and audience alignment.
• Analyzing market trends and customer data to guide decisions.
• Partnering with cross-functional teams to ensure seamless integration of marketing efforts with broader business objectives.
• Supporting day-to-day management of social media (Twitter, LinkedIn, Medium etc.) with pre-planned content calendars and real-time engagement.
• Deeply understand each client's market positioning, business objectives, brand identity, and target audiences to inform content strategy.
• Continuously monitoring key performance metrics and provide data-backed insights for optimization.

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WHAT YOU BRING TO THE TABLE

• 2 - 3 years of proven experience in growth marketing, including ideally 2+ years in Web3, blockchain, or tech sectors, with a strong portfolio of successful campaigns.
• Profound familiarity with the Web3 audience and its nuances
• Demonstrable experience launching products and growing communities and owning growth KPIs in a startup or early-stage environment.
• Familiarity with platforms and tools such as Dune Analytics, Nansen, Token Terminal, Addressable, Galxe, Layer3, Discord, Notion, Framer, and other.
• Hands-on experience with digital marketing tools and platforms.
• Strong analytical mindset and a knack for making data-driven decisions.
• Ability to optimize marketing operations.
• A proactive, self-organised, one-step-ahead approach and a “Can-do-attitude”.
• Comfortable and experienced working in a fully remote team environment, with strong communication, accountability, and self-management skills.
• You are someone who thrives in a fast-paced, evolving environment and isn’t afraid to get their hands dirty.

NICE TO HAVE

• Experience in community strategy, building and engagement.
• Critical thinking with creative writing skills and outside-the-box marketing instincts.
• Proficiency with AI tools.
• Ability to thrive in a fast-paced, dynamic, and rapidly evolving Web3 environment, demonstrating a strong sense of ownership and accountability.
• Proactive collaboration with clients, team members, and stakeholders - you innovate and own your work.
• Active presence on X.

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