The Common Ground

The Common Ground brings together like-minded women who are on a mission to support one another as they sow the seeds for a new way of doing business.

This is a movement run by women, entirely inclusive and welcoming to everyone who believes in heart-led businesses that value transparency, authenticity and that are good for the community and the planet. A space where we can buy wellness-focused products across many different categories like home decor, clothing & accessories, health & beauty, support our community and even micro-invest in the businesses we love.

Challenges

High fees and pay-to-play nature of promoting and selling on marketplaces.

Limited time & money to invest into future technologies such as Web3, which further perpetuates the imbalance of women in new technology who could reap the benefits from being early adopters.
‍
There is no platform that enables women entrepreneurs to exchange goods and services directly and to build strong networks of support.

Solutions

Provide a secure and transparent platform that will enable women entrepreneurs to exchange goods and services directly, without border, geographic or time restrictions.

Allow women with small businesses to participate in dynamic communities and build stronger, more sustainable network of support to build heart-led businesses.

The GROWCoin, a token led by women, will serve as the primary means of utility and exchange on our platform. GROWCoin will be supported by a diverse portfolio of digital assets.

Wireframes

We began by creating wireframes to establish the overall structure and layout of the project. These wireframes served as a blueprint for the final UI screens. The wireframes allowed us to quickly test and iterate on various design options before committing to a final solution.

Style Guide

Once all the necessary data is collected we proceed to the creation of a sitemap. On this step we can structure our website navigation, user experience, and content organization.

Final Design

By applying the Style Guide to the wireframes we created flows that allows each user to have an informative and straightforward user journey through the platform.