OpusEdu: Building a Web3 Education Platform

As the founding partner, LimeChain led the full product definition, design process, development, and ongoing maintenance. We defined the brand strategy, visual identity, and end-to-end UI/UX design, followed by a detailed handoff to our engineering team. BlockBuzz contributed by creating the brand guidelines, enhancing the website design, and supporting further product development.

We began by mapping the entire user journey — creating personas, flows, wireframes, and prototypes to validate concepts and ensure a clear, intuitive experience for both content creators and end users.

Before any UI was considered, we focused on "why." We developed a visual identity centered on trust and accessibility to directly address the skepticism of new users. The logo, combining the letter O from Opus with chain connected squares, which represents the Blockchain. Those combined establishes the idea of "Web3 Learning."

After that we delivered a comprehensive component library in Figma. This wasn't just a style guide; it was a complete toolkit that empowered the development of the UI itself, helped maintaining consistency, and helped the scaling of the platform with confidence.

Beyond the learner experience, a critical component of OpusEdu's success is empowering educators to create and share their knowledge. We recognized that course creation tools are often complex and intimidating, especially when integrating Web3 elements.

To tackle one of the biggest hurdles in Web3—the transaction—we designed a clean, modal-based checkout experience. It clearly visualizes each step, increasing user confidence and converting interest into action.

To further demystify the platform and empower new users, we created a comprehensive video walkthrough packaged as a free introductory course. This wasn't just a help video; it was a strategic onboarding tool.