LandWorks

One of the main challenges we faced on this product was effectively communicating to users how to navigate LandWorks due to the novelty of the space. Thus the user interface needed to be kept intuitive and simple as possible. To address this, our team focused on creating a clear and easy to understand user flows for both landlords and renters. Visuals, prompts and composition of the workflows steps were iterated several times based on user feedback and research to achieve optimal product accessibility and usability.

We wanted to create something that resembled a piece of land, but still followed the EnterDAO logo and style guidelines. We came up with a cross between a flying island and your piece of web3 land.

By creating the following Style Guide we ensure consistency across a project's UI/UX design. Some of the benefits of using a design system are: Consistency, Efficiency, Scalability and Collaboration.

By applying the Style Guide to the wireframes we created flows that allows each user to have an informative and straightforward user journey through the platform.

Once the product was live, our focus shifted to supporting the social media pages. We were tasked with creating different content and implementing data-driven strategies to enhance our online presence.